Holiday 2022

HOLIDAZE
with Natalie Suarez

GOAL: To build excitement and consumer engagement around the Holiday 22 collection via an interactive, social-first, influencer-driven campaign.

STRATEGY: We partnered with influencer @natalieoffduty for a buzzy, social-first campaign that celebrated the holidays with festive dressing and gifting. Content covered multiple holiday occasions and moods.

ROLLOUT: : Launched with an IG live shopping event from Soho store. Both website and top doors featured a shop-in-shop with Natalie’s curated picks supported by festive hangtags and messaging. Holiday campaign and storytelling refreshed December leading holiday collection with a focus on holiday and NYE dressing. Content rolled out across all channels including website, gift guide, editorial emails and social.