WHATEVER THE WEATHER

Since 2013, I have led the storytelling for Aquatalia. This included the brand persona and identity. The launch of Aquatalia Men. The launch of the DTC website, as well as the Madison Avenue flagship store. The launch of the Whatever the Weather tagline and campaign. From taglines to advertising to email newsletters, I drove the content direction, overseeing a team of copywriters and rollout across all channels.

AD: Jeremiah Hadjian

Copywriter: Nellie Shaw