Whether your little ones aspire to be superheroes, fashionista or rap stars, shopping for them can be a challenge. That’s where Boomdash came in - a content-driven shopping destination with editorial features and the world’s best brands. An intelligent site designed to grow with your kids, this startup was an amazing project which unfortunately encountered some challenges leading to it shutting down after less than a year.
Involved from the very beginning, I helped craft the brand personality and identity. I worked side-by-side with programmers to create the editorial and all site copy for the original prototype and wireframes. I wrote the brand book and developed archetypes of the kids, age 0-12. Furthermore, my main contribution was concepting the original editorial direction, story ideas and editorial calendar.
While a vertical team was brought in to run the site after launch, I continued to regularly contribute both long and short form copy for fashion edits to support the Boomdash boutiques, ranging from holiday themes to style trends to standout motifs. I also wrote several articles, including Road Trip Warrior (road map for a stress-free road trip), Welcome to Camp Awesome (what you need to know, things no one ever tells you, as well as packing guide), and an essay as part of The Wardrobe Chronicles series.