In 2018, GBG Apparel took over the license for CopperFit Apparel with collections ranging from true performance copper-infused activewear and essentials with wicking, antimicrobial and temperature benefits to fashion forward styles featuring aromatherapy, moisturizing and spa benefits.

From the brand book to content strategy, I was involved from the beginning, working hand-in-hand with merchandising to help shape and communicate new product programs, support with storytelling at the retail level, and more. I also, oversaw the social copy and product descriptions.