As Head of Public Relations for HUE legwear, I took the HUE brand from 32 print placements annually to over 500 and significantly more with digital, generating over a Billion impressions. During this time, the business grew during this time business grew from $32M to $125M. I worked closely with marketing, design, and merchandising teams to build strategic partnerships and ensure consistent brand messaging.

A significant initiative was designer relations with HUE on the runways and in the lookbooks of over 40 designers every NYFW. To bring the brand to high-end department stores and luxury specialty stores, I concepted HUE’s Designer Collaboration program launched on the runways of Tracy Reese, Tibi, Trina Turk, and Milly. From picking the designers and negotiating the deals to partnering with them and design to create the product to the runway, I was intimately involved in the development and communication of the program. A huge success, it generated high-end press and found placement in top retailers.

In addition, I spearheaded multiple brand experiences. A HUE Footless Tights Event with models and customized hot dog stands outside NYFW and in Times Square. Ambush makeovers across from Bryant Park during another NYFW to promote the launch of HUE’s Cool Contours line of shapewear.

Here are some highlights of the designer collaborations and other even press materials.