Launched in early 2017, Katy Perry Collections brought the whimsical spirit and fashion sensibility of Katy Perry to the world of shoes. Involved from the very beginning, Art Director Adrienne Angelo and I partnered together to bring to life the brand personality and storytelling, from brand book and wireframes to digital advertising and email newsletters.

Whimsical, often cheeky, even a bit bizarre, this world went on road trips with bears, swam with the sharks, and dabbled in the circus. In 2018, we launched Katy Perry Kids collections for little mini-me’s.

I oversaw the rollout and execution across all channels until Branded Online took over in 2019.

Copywriter: Nellie Shaw

AD: Adrienne Angelo