Pre-Fall 23…

MANKIND
Effortlessly Edgy. Comfortably Cool. All Attitude.

GOAL: Launch of Mankind, a new trend-driven, street-inspired collection targeting Gen Z.

STRATEGY: Present the franchise apart from campaign to give it its own special moment. Creative direction focus on product and attitude with cool crops and interesting angles and product personalities.

ROLLOUT: Pre-Fall 23 campaign launch across channels including Mankind shop, overarching and product-driven emails, digital advertising, and social channels.