As Head of Public Relations for No nonsense Legwear and Intimates, I led all internal and external communications. With 85% brand recall and in the top 20 of Fairchild’s Top 100 Brands list, No nonsense was an iconic brand. The challenge was to bring it into the future with new product brand extensions into leggings, shapewear, intimates, and socks, as well as launching new initiatives geared towards the brand’s key audiences.

Major initiatives included Perfect Tones, legwear for all skin tones, launched to the press at a big event in NYC at a nightclub featuring a runways show with models of every shade . Other initiatives included product Made in the USA, sustainable socks, and more. In addition, we promoted NN at NYFW and on the runways.